Wok and Henrik Vibskov in "The Tent City"

on sabato 4 ottobre 2008

photos by Giulia Agostini
music by Trentemoller

Enrik Vibskov’s new collection arrived in Milan from Denmark on the 25th of September. While most part of the city was rushing runway to runway for the fashion week, Wok shop was having a rest and a great party in order to introduce this Danish dj (Trentemoller) in the capacity of a designer.

Besides that, our curiosity is on Wok. Although Milan is well-known to be the most innovative city in Italy, two girls called Federica and Simona decided to bring in the city that kind of fashion clothes which missed in the city. Before Wok, people were compelled to go abroad to buy something out of the mainstream of Made in Italy. That’s why they left their work as a designer and started to run this surprising store in Via Col di Lana.

The project, the idea behind the object is the decisional key of Federica and Simona. How the brand is communicated, the concept, the visual impact, that’s what affects their displays. And the interior design is as impressive as their products.

Being remarkable, out of b&w tones of the city and spread colours are other points, and not less important at all. That’s why they create powerful events to launch new lines with enthusiastic compliments of the affectionate customers. That’s why they define continuously their style in order to satisfy their insatiable clients. That’s why now you can buy their items online also at Far-fetch, as their helpful shop-assistant referred.

Wok store
(Apparel_art)
5/A via Col di Lana
20136 Milano
tel: 0289829700
http://www.wok-store.com/
info@personal-order.com

Miss you, Trentemoller