photos from Adidas'archive
Two days ago, a workshop about retail experience was organised by Ispira in collaboration with Domus Academy. Surprisingly, it sounded an upcoming marketing strategy. And what have I written about for two weeks? About retail experience- it seems to me. Actually, I’m not a foreseer, I am only someone who travels a lot and pays attention to what happens around.
By the way, this meeting was really interesting and beware of the main features of this communicational change. Before entering a shop, current customers are able to see collections in thousand ways through blogs or online stores previews. This aspect enhances not only a new relationship between the client and the object, but also between client and client. Indeed, they can leave comments and suggest eachothers. In a nutshell , this is what Luca Peruzzi explained, Ispira's excutive, an italian firm specialised in Retail consulting.
Retail experience seems to have replace the brand addiction because it allows a direct experience customer to customer. For example, main retailing chains in Uk like Topshop and Selfridges propose mottos like fun-life-fashion and have mass events in their mall every week, as Tom Ridley (top executive) stated.
These days shops have to offer an entire purchasing experience from the pre to the post retail to face the low consumption crisis.
By the way, this meeting was really interesting and beware of the main features of this communicational change. Before entering a shop, current customers are able to see collections in thousand ways through blogs or online stores previews. This aspect enhances not only a new relationship between the client and the object, but also between client and client. Indeed, they can leave comments and suggest eachothers. In a nutshell , this is what Luca Peruzzi explained, Ispira's excutive, an italian firm specialised in Retail consulting.
Retail experience seems to have replace the brand addiction because it allows a direct experience customer to customer. For example, main retailing chains in Uk like Topshop and Selfridges propose mottos like fun-life-fashion and have mass events in their mall every week, as Tom Ridley (top executive) stated.
These days shops have to offer an entire purchasing experience from the pre to the post retail to face the low consumption crisis.
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