Kiehl's case study

In 2006 Kielh's skin care store opened in Corso di Porta Ticinese its experience shop, even though his history started in 1851 in Manhattan as a pharmacy. From then on, it has spread all over the world through the commercial network of L'Oreal-luxury division. And 2 years ago, it arrived here in Milan with its first space in Italy.

Although the brand now belongs to this commercial one, Kielh's has never forget his qualitative tradition and productive ethic. Indeed, a heightened sensibility for social matters distinguishes this brand, like childhood and the manteinance of ancient city areas. That's why it celebrates the first italian shop with a charity project dedicated to children of OBM (Children's Hospital of Milan "V.Buzzi") and a photographic exhibit on the history of Corso di Porta Ticinese zone. Moreover, a lounge area and a cofee bar have been introduced to welcome everyone. To make the matter even better, a historical tram of 1928 will show all the city to the customers for free.

Kiehl's

Corso di Porta Ticinese

Milan