photos by Giulia Agostini
A wonderful blonde girl called Annamaria Allegro started bravely her own fashion business in 1989 after a long learning-by-doing experience.
Her shop distinguishes for a refined style thanks to her research of new brands not too much out of the way. Indeed, she sells mainly names that perform on the runways but not too much known as the ones whose commercials can be found on every magazine. Now, she is focussing on Denmark and the incredibly range of new designers that offers with new upcoming brands like St. Martin and Snob.
Customers extends from the affectionate to the “only to have look” ones. Despite the little displays and the narrow space, everyone feels to have found an akin taste in Annamaria’s choice. That’s why they are always back.
Annamaria Allegro
Via Col di Lana
Milano
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