YSL new scent for its shop

on venerdì 24 ottobre 2008

Paris's hottest new shopping destination is not a newly launched boutique, but a store that has been open for over 25 years. The Yves Saint Laurent Saint-Sulpice store on Paris's Left Bank has debuted a new interior, a collaboration between creative director Stefano Pilati and architects Alain Moatti and Henri Riviere.
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First opened in 1979, the store has seen a complete reinvention, described by YSL as 'functional luxe,' where even the scent of the air has been considered for the ultimate luxurious shopping experience. Taking a departure from the minimal landscape that characterises many modern-day designer boutiques, Pilati instead turned to an iconic YSL reference: Opium.
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Innovative touches include the use of ductal concrete; an environmentally friendly option, which reduces carbon emissions, and energy efficient lighting, add to the ecologically sensitive
project.
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A stunning setting to show off Pilati's designs, the store should be on the radar for any style conscious visitor to the city, whether to buy, or simply to marvel.