The difference betwwen flash and smart mob is the organisation. That's why smart mobs are more used by advertising agencies than the uncontrollable flash mob.
Behind the scenes of the smart mob in Rome, there's Tim. It took place in Campo de Fiori and everyone had to gift something to others in the previous to S.Valentine's day. Tim offered 1000 wrapped pack and the luckiest 6 won a mobile.
The day was symbolical. Not only do people have to love eachother because of San Valentine's day, but in everyday day of their life.
Behind the scenes of the smart mob in Rome, there's Tim. It took place in Campo de Fiori and everyone had to gift something to others in the previous to S.Valentine's day. Tim offered 1000 wrapped pack and the luckiest 6 won a mobile.
The day was symbolical. Not only do people have to love eachother because of San Valentine's day, but in everyday day of their life.
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