Moncler shops: from the cities to the mountains.

After the recent openings in Paris and Milan, Moncler has opened its boutiques even in Honk-Kong, Aspen and Gtsaad. This is a step forward for the brand that has increased its presence both in cities both in skii resorts.

Common element among the stores is Gilles&Boissier architecture studio. Particularly, they paid attention to the context of the shops. "The launch of Moncler in Honk Kong represents the starting point towards the development of the firm in Asia", explains Remo Ruffini, president and art director of the brand. That's why, it has been choosen the floral matter in a contemporary enviroment like Ifc Mall that recalls the french and also the asiatic tradition. While, other stores have been put in a montain situations, according to the technical garnment proposed by the firm. Here, down jacktes find their own habitat in aristocratic places, like Gtsaad and Aspen, where the wooden floor and the blue ceiling of the shops remind of the deep of the sky and the rocky mountains.