Freezing temperatures led to a sharp rise in online shopping last weekend as shoppers browsed for bargains in the comfort of their own homes.About $677 million was spent over the Internet on Saturday and Sunday, nearly double the amount spent the weekend before Christmas last year, according to comScore, a company that tracks Web traffic. "Online spending over the most recent weekend was clearly substantially heavier than the corresponding weekend nearest Christmas last year, which suggests that many consumers opted for the cozier confines of online shopping rather than having to brave the severe cold and snowstorms," comScore Chairman Gian Fulgoni said.
The amount spent online overall this holiday season is down 1% from last year.
And with five fewer shopping days between the end of November and Christmas Day this year, the news was not all positive for retailers.
"[It's] a positive late-season boost for online retail perhaps," Fulgoni said. "But it's ultimately not going to do much to make up for the significantly shorter shopping season this year."
0 comments:
Posta un commento