Humble luxury and ecology for 2009

A slow fashion without seasons, an humble, not showing off luxury, minimal combined with eco-friendly emotions. This is the style of 2009, acoording a research by Worth Global Style Network.

If up to now fashion world decided with lines and collections the seasons, now this plan is alterated. The cause can be founded both in the fast fashion like Zara and H&M, both in the climate changes and now the major part of the products are trans-seasonal. On the one hand, there are who prefers to propose 6-8 collections, on the other hand someone elese choose the tailored clothes.

But qhat about the customers? They face the changes imposed by the crisis looking for the quality and the saving, an huge trend in Japan. The client discovers his attentionto the environment and finds answer in the gree campaign of brands and designers and in activity like guerilla gardening.