Changing with old items in Milan on sales

Items on display have been replaced with older collections in occasion of the sales in Milan. Instead of starting the 7th, they took place from the 3rd to face the economical crisis but with this "surprise": a sneaky idea to clear out the stockroom at a reasonable price, acoording to shopkeepers.

While it might appear a good occasion for traders, it is absolutely harmful for customers and brands. For example, the lack of the manufacturing date creates a strong asimmetry between clients and salers. That's why is necessary a specific international law to impose it. The matter of the fact is: if customers are not satisfied as they wear clothes of the previous years or lines, the well-known firms are going to lose their faithful customers and an effective advertisement will never be effective. Consequently, a chain will be created: if a group of clients moves to another brands or products, they will affects the purchasing decision of others in a long and unstoppable spiral.