Shelf Appeal

Eight coffee makers— one decision. On a daily basis, the average person faces thousands of choices in the marketplace, and this reality shows no signs of relenting. Product design can make or break the bottom line.

The store shelf is a product’s last chance to trigger a purchase. It is the moment of truth. Years of experience have taught us that consumer’s purchase decisions are motivated by things more complex than what they can verbalize. It’s their subconscious evaluation of the sensory stimulus they receive there— the look, feel, sound and the associations surrounding the product and brand.

Conducting custom tailored research that delves into consumers’ underlying values and aspirations uncovers insights that lead to superior products. Constant consideration of these factors is what allows designers to create and deliver products that sell over their competition.

We design products that are not only easy to use or priced right but emit an emotional appeal in the context of the retail environment to stand out from the competitive set on the shelf. We never pass up the chance to make the best first impression possible at that moment of truth.

"80% of what people see is behind their eyes." — Dan Buchner, Vice President Innovation and Design