Diesel Creative Team, in collaboration with Nanika from London Think & Make It of Milan, two agencies which work on ‘interactive art', has transformed in digital installations the windows of Diesel store in Piazza S.Babila.
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A simple idea for a great effect. Basically a camera shoots the actions of the passers and reproduces them in a deforming, artistic way. Two big screens in the square reproduce the situation and the passers become the main character of the work of art.
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This attention to new technologies and artistic expression will caracterise the mega-store Diesel in Milan and its 1300 mq.
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