Retail design has become the new outlet for brand expression. By controlling everything from images, textures, sounds and in some cases smell, designers are taking the retail experience to a whole new level.Korean cosmetics giant Amore Pacific approached Continuum in 2004 to design a series of changing retail environments for 'The AMORE Gallery,' their flagship store in the ritzy Apgujung-dong neighborhood of Seoul. The spacious, glass-fronted location provided a unique opportunity to bring the core elements of Amore Pacific's brand -- a contemporary, Asian-inspired balance of natural purity and cutting-edge science -- to an immersive environment where consumers can relax while trying out products or indulging in spa treatments.
To give the Gallery a fashion-forward relevancy that would be refreshing and inviting to passers-by, Continuum (the design studio) developed changing themes throughout the year based on the four seasons. For winter, spring, summer and fall, Continuum's designers recreated store-front graphics, display cases, wall graphics, lighting, banners and sculptured elements anew, infusing the colors and images at every level with Amore's unique naturally-inspired, contemporary look. Continuum also designed and developed the displays for a special exhibition and the Pink Ribbon 2005 campaign to benefit Breast Cancer.
Our eye-catching designs increased foot traffic and word-of-mouth, as the attractive Amore storefront became a landmark known for its modern and engaging displays.
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