Fast-fashion keeps up to fashion in Italy despite the financial crisis. While the luxury world seems to colapse, 120 firms, 5500 workers, 2,5 miliard euros sales guarantee optimism in the fast fashion sector. This is the revolt of fast fashion, or, to be more precise, the brands that draw on the seasonal fashion trends, re-editing items and accessories with an high production and distribution speed.Now, a research conducted by Diomedea in BolognaFiere teels the truth about this sector. This one consists on firms that covers the 20% of the everyday national consumption for 5 miliard. Moreover, Italy is in the first place in Europe with Spain with a 70% distribution on italian soil.
Particularly, they have gained and enstablished a good reputation. Although at the beginning they were considered like cribbers, nowadays they're the ones that claim what is fashion or not. In addition, their streght is the flessibility of the production and the provision that makes them more resistent to the crisis and the markets' fluctuation.
Particularly, they have gained and enstablished a good reputation. Although at the beginning they were considered like cribbers, nowadays they're the ones that claim what is fashion or not. In addition, their streght is the flessibility of the production and the provision that makes them more resistent to the crisis and the markets' fluctuation.
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