Digital signage seems to have been my favourite topic recently. Precisely, digital signage is an adverisement form well known also in Italy, whose content are projected on electronic and digital screens in public spaces.
The features of digital signage consists on:
1. not to have to change phisically the billboards
2. to get a message across in specific places at a specific time
Economical aspects:
This kind of adv offers a better price/quality ratio than traditional printed billboards. Even it's malleability enables the transformation of advertisement posts in different applications in a little time.
The content ranges from the simple text to static images, and to videos with or without sounds, too. Some networks of digital signage are similar to a Tv channel with a infotrateinement profile. Moreover, it is possible to create multimedia contents on LCD with an high quality image.
The messages can be controlled remotely by a software in a pc by a team that can modify easily through the Internet.
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