What is the new concept store for Adidas? The new Volkswagen van. In other words, the new concept consists on a shop on movement suitable for a street target. Basically, the little truck crossed the streets of Sao Paulo among skaters, young folks who are charmed by the Adidas van along the streets. What catch their attention is the graphic. The matter of the fact is that the van is painted by the skate legend Marck Gonzales that evokes the Brazilian murals. Those ones are characterized by plain colours in blue with the strips of Adidas.
The interiors are contrasting. While the exteriors are colourful, those are minimal, decorated with a limited and street collection and with some LCD screens that pass on videos of incredibile skate performances.
Who knows if this new trend which is launched by Adidas will be followed by other brands, if the Adidas will continue to be on the road.
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