Annamaria Allegro is discovering Denmark's style

photos by Giulia Agostini

A wonderful blonde girl called Annamaria Allegro started bravely her own fashion business in 1989 after a long learning-by-doing experience.
Her shop distinguishes for a refined style thanks to her research of new brands not too much out of the way. Indeed, she sells mainly names that perform on the runways but not too much known as the ones whose commercials can be found on every magazine. Now, she is focussing on Denmark and the incredibly range of new designers that offers with new upcoming brands like St. Martin and Snob.
Customers extends from the affectionate to the “only to have look” ones. Despite the little displays and the narrow space, everyone feels to have found an akin taste in Annamaria’s choice. That’s why they are always back.

Annamaria Allegro

Via Col di Lana

Milano

Vietnamonamour: a piece of Far-East in Milan

photos by Giulia Agostini

Lately, Far-East has approached increasily in our cities. Although Milan has welcomed asiatic culture for ages, it has gained dignity in the latest years. Indeed, a lot of people from Turkey to Korea has started their own business dropping a long-lasting slavery condition.

Also a vietnamese woman run a cute shop near Piazza 24 maggio called Vietnamonamour. Whereas she was looking for a job in Milan, she decided to create her own position. Then, she recall her roots, contacted local vietnamese handcratsmen and started making deals with a B2B formula with them.

Pre, during and post purchase service is relevant and fundamental here. As some of her clients stated, the high-quality and textile rarety of her clothes distiguish her brand. And the kindness of Arabella, the shop -assistant, makes the difference.

Everything in the shop recalls Vietnam, from the interior design to the perfume of the air. Even the overwhelmed amount of dresses reminds you of the ourdoor market which Marco Polo described about, of being no more in an italian context but in a multicultural and exchanging society.

Vietnamonamour

Via Col di Lana n°2
Tel. 0283241539
vietnamonamour@fastwebnet.it
http://www.vietanmonamour.com/

Wok and Henrik Vibskov in "The Tent City"

photos by Giulia Agostini

music by Trentemoller

Enrik Vibskov’s new collection arrived in Milan from Denmark on the 25th of September. While most part of the city was rushing runway to runway for the fashion week, Wok shop was having a rest and a great party in order to introduce this Danish dj (Trentemoller) in the capacity of a designer.

Besides that, our curiosity is on Wok. Although Milan is well-known to be the most innovative city in Italy, two girls called Federica and Simona decided to bring in the city that kind of fashion clothes which missed in the city. Before Wok, people were compelled to go abroad to buy something out of the mainstream of Made in Italy. That’s why they left their work as a designer and started to run this surprising store in Via Col di Lana.

The project, the idea behind the object is the decisional key of Federica and Simona. How the brand is communicated, the concept, the visual impact, that’s what affects their displays. And the interior design is as impressive as their products.

Being remarkable, out of b&w tones of the city and spread colours are other points, and not less important at all. That’s why they create powerful events to launch new lines with enthusiastic compliments of the affectionate customers. That’s why they define continuously their style in order to satisfy their insatiable clients. That’s why now you can buy their items online also at Far-fetch, as their helpful shop-assistant referred.

Wok store
(Apparel_art)
5/A via Col di Lana
20136 Milano
tel: 0289829700
http://www.wok-store.com/
info@personal-order.com

Miss you, Trentemoller