H&M changes the face of the store in Milan

The swedish pap brand H&M has relied on the fellow countrywoman Lovisa Burfitt to renew the store in Milan in a art gallery presence.

Lovisa Burfitt is well-known for its T-shirts, available only at Palais of Tokyo, in the No Good Store and in the boutique Joseph of Paris. She has received only a unique order from H&M: to free the flow of her imagination and of her design talent. As a result, 50 panels represent the fashion world which H&M has transformed in wallpapers and displayed on the different points of the office.

After seeing the success of the change, the swedish brand decided to do the same in Tokyo. Besides this success, she already knows some similar ones: in Stockolm, she decorated the wall of East restaurant and Hotel Scandic.