After Tokyo-Ginza and Hong Kong-Queens Road, Milan welcome the third Diesel Planet, an huge store of 1500 meter square on 3 levels that shows all the collections and lines of the brand. Everyone can see it at the cross of Piazza San Babila and Corso Vittorio Emanuele. The opening of this belongs to a wider project to make Diesel preminent in the fashion capital, thanks the other stores in Corso Venezia, in Galleria San Carlo e Corso di Porta Ticinese.Some architectural particularities: a cristal, curved wall of 7 m high and 35 m long, spreads from one side to the other, while a spiral staircase its the central reference. At the entrance of the shop, an enourmous wall of denim Diesel welcome the clients. On it, over 150 models are displayed indifferent colour, 5000 types in total.
To find out the jeans that fits you, the store provides you with a magic mirror that gives you a 360° view of your silhouette. Moreover, a pc chooses for you the perfect cut and wash. Besides those, a wi-fi connection allows you to shop in the on-line boutique.
Each level detains its own olfatory station, studied to stimulate senses in function of the display. There is also a bookshop that sells the best edition of fashion and design by Tashen, which has edited"XXX of Diesel Communication", while a vintage corner will offer all the cult products of Diesel after 70's. And because music continues to occupy a preminent position in Diesel world, a dj consolle will host dj-stars during perfomance live.
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