photos by Giulia Agostini
The first time I entered Meet2biz in Naviglio Grande, I thought: where I am? but after a while, I felt really comfortable, as I was in my living room. Indeed, this is the concept of the store.
Its opening was a long way. Actually, their owner's were already working on this showroom long time before. Everything started with the efforts of a group of young people who wanted to bring in Milan the brand new and variety in the very static and fake-elitaristic fashion world. After some experience in temporary exhibit developped in events around the city, they stopped here in Alzaia Naviglio Pavese.
How is the store like? Firstly, there's a cute garden outside with a big wooden sofa. Then, you enter and you find another two armchairs with a table and a bookshelf upon and clothes around. If you sit down, you can have a rest and read a book or choose a cd in front of you and put it on. Enjoy it. If you continue to discover this place, you bump into another room where a enourmous red sofa is waiting for you.
Why all these sofas? Well, the concept of the showroom is to create a inhouse space like a living room. The owners know that people come here to have a look and they'll turn another time to buy, so it is essential to prepare an enviroment that call them back. Mainly, they're not that kind of sellers that compel you to buy: be yourself, choose your style and possibly find it here. These are their motto. And they help you a lot in building your style because they change every month their products and designers hosted.
The capability of creating relationship through their personality, products and atmosphere is their strenght: not only through the appropriate interior design and high-quality and taillored clothes, but also through pr agency, myspace, blog, friendship, cobrandings. In this manner they are able to invite everyone in their living room for good cup of cofee and a pleasant chat, as I had.
Its opening was a long way. Actually, their owner's were already working on this showroom long time before. Everything started with the efforts of a group of young people who wanted to bring in Milan the brand new and variety in the very static and fake-elitaristic fashion world. After some experience in temporary exhibit developped in events around the city, they stopped here in Alzaia Naviglio Pavese.
How is the store like? Firstly, there's a cute garden outside with a big wooden sofa. Then, you enter and you find another two armchairs with a table and a bookshelf upon and clothes around. If you sit down, you can have a rest and read a book or choose a cd in front of you and put it on. Enjoy it. If you continue to discover this place, you bump into another room where a enourmous red sofa is waiting for you.
Why all these sofas? Well, the concept of the showroom is to create a inhouse space like a living room. The owners know that people come here to have a look and they'll turn another time to buy, so it is essential to prepare an enviroment that call them back. Mainly, they're not that kind of sellers that compel you to buy: be yourself, choose your style and possibly find it here. These are their motto. And they help you a lot in building your style because they change every month their products and designers hosted.
The capability of creating relationship through their personality, products and atmosphere is their strenght: not only through the appropriate interior design and high-quality and taillored clothes, but also through pr agency, myspace, blog, friendship, cobrandings. In this manner they are able to invite everyone in their living room for good cup of cofee and a pleasant chat, as I had.
M2b:
Alzaia Naviglio Grande 14, 20144 Milano
http://www.meet2bizshop.com/wordpress/
Tel.: +39 339 7962395
Tel.: +39 339 8995760
Fax : +39 02 36587091
Email: info(at)meet2bizshop.com
Alzaia Naviglio Grande 14, 20144 Milano
http://www.meet2bizshop.com/wordpress/
Tel.: +39 339 7962395
Tel.: +39 339 8995760
Fax : +39 02 36587091
Email: info(at)meet2bizshop.com
0 comments:
Posta un commento