Marzona

on venerdì 19 settembre 2008

photos by Giulia Agostini

I was walking this afternoon along Naviglio Grande and by chance one of the wooden door was opened. So, I entered and a banner alerted me about the precence of this cute cashmire clothes shop, called Marzona.

This one has a really simple style and few items, unfortunately. It is easy to see the prices and touch the wolly and soft garnment. A little bit of mess inside...and makes you feel to be in a proper tailor's laboratory.

Fortunately, I found the owner, a very friendly girl that previously studied Business administration in Bocconi University. After realising the possibility of the Cashmere garnment's market, she decided to run this business. Moreover, she focused on fashion accessories made of cashmere. Preferring this niche, she wagers on a high quality product with a medium price in its sector. Absolutely the style is unique as the store is one brand (Marzona).

Why does she host only her brand? up to now this seems to be the best solution financially and she's going to expand in Milan and abroad with a precise plan (Berlin, Monaco, London and Tokyo).

Does she feel that her products are welcomed by costumers and by Milan? Definitely yes. Indeed, her clients are always back and the know that exceptional quality and reasonable prices are there.

To sum up, this shop offers really essential and high quality garnments, a familiar and craftmade enviroment but what's make remarkable this place? maybe the green grass on the wall upon the rails?


MARZONA
Fashion designs made in Milano.
Alzaia Naviglio Grande 4
02.58105936
info@marcellamarzona.it
www.marcellamarzona.it/