
Despite the previous year, the Italian have declared that they are going to spend their money wisely. Basically, they are going to buy clothing (68,2%), secondly on books, cds and dvds (49,3%), then on food (25,2%).
The family remains the fulcrum of italian Xmas, so that over 73% of interviewees will spend the festivities at home. Moreover, the 57% has declared that is fundamental having friends to share important moments with, while the 53% is convinced that it is possible to be happy with few. If we look at the passions of italian, those pay attention to environment (58,7%) , culture (54,8%) and tradition(52,2%). To be considered is the attention to pleasant and healthy food that is a key point for 43,7%.
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