Native

photos by Giulia Agostini
As I entered, I felt to be swallowed by the furniture and objects sold in Native. At the beginning, all this things put together gave me a confusional status. Then, focusing on the division of the spaces of the shop, I worked out that a logic existed.

As the owner told me, Native sells things for your house, to make it more agreeable. That's why the store should look like your house, with a corridor, with a dining room and living room. And what catches you eyes is the colourful objects like crockery, glasses, sheets placed all in their cupboard or wardrobe as you are used at home.

Everything starts from Cristallerie di Livellara that decided to have a store closer to their customer. Actually, this one is a multibrand shop, even though is owned by that factory. Moreover, it has been created as an hand-crafted place that gives visibility to the brand Cristallerie di Livellara but where the firm is only the frame.

And the customers has always had good opinion of Native. Indeed, they found a wide display where to choose how to create the atmosphere in their own houses. Not only do normal people appreciate this place, but also conoisseurs and professional ones. Properly, this house-like store won the award of the Furniture Fair in 2008.