Trend Bible is a small trend consultancy based in the UK, specialising in forecasting home interior trends up to 18 months ahead of the season. They work with a variety of brands in the UK and USA, providing bespoke trend consultancy and ensuring their clients produce innovative, commercial ranges to excite their customers. They also sell bi-annual trend publications outlining 4 key trends per season and detailing the social and cultural events that influence design trends.
Here, Trend Bible introduce four trends for the Autumn Winter 2010/11 season. The influence of the global financial crisis is creating new spending patterns as consumers start to redefine value and make more considered purchasing decisions. Watch out for a new positive, can-do attitude, where consumers feel empowered, want more for their money and aren’t afraid to complain when standards aren’t met. Faith and beliefs are important as people seek more from life and revert back to traditional family values in times of financial insecurity and political/commercial mistrust.
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